Known in the Industry As
Naomi Pruitt
The Closer

For athletes, businesses, and families, a trusted attorney who protects what matters, educates her clients, and stands in their corner every step of the way.

Naomi Pruitt, portrait
Her Promise Is Simple

Protect what matters, anticipate what's ahead, and guide every client, and every family, toward agreements they can stand behind with confidence.

Her Story

Her Story

Naomi built her reputation in some of the highest-stakes rooms in business, cutting her teeth on major energy and oil and gas transactions where the numbers were enormous and the margin for error was zero. That ultimately shaped the attorney she is today: sharp, prepared, and relentless in protecting the people she represents.

Over more than fifteen years, she has expanded that expertise across sports, NIL, commercial deals, estate planning, and beyond as a trusted advisor to athletes, businesses, founders, and families alike.

But ask Naomi what she's most proud of, and she won't point to a deal. She'll point to the people, the families who trust her with their children's futures, and the clients who know she treats their goals as her own.

Areas of Practice

The Deal

When a deal matters, businesses and athletes bring it to Naomi to negotiate the contracts and NIL agreements that protect their interests. She drafts and negotiates the agreements that drive growth, mergers and acquisitions, licensing and IP, real estate, and complex commercial deals, structuring each one to anticipate risk and protect her clients.

Areas of Practice

Sports & NIL

Naomi's work in contracts sits at the heart of her expertise. Her experience in sports law and marketing propelled her into her role as an NBA agent and an NIL and marketing agent, as well as a trusted professional across sports including football, baseball, and beyond. She has represented athletes in contract negotiations, endorsement deals, and the fast-moving world of name, image, and likeness rights, while protecting their interests and increasing their NIL valuation.

Naomi Pruitt at work

Always working. Anticipating what's ahead for the people she represents.

Areas of Practice

People & Risk

For companies managing people and risk, Naomi advises on employment law and compliance, including severance, equity, regulatory compliance, policy drafting, and EEOC mediation. She builds global data privacy programs that keep clients ahead of regulators, and she positions organizations to compete and win through government contracting and grant writing.

Areas of Practice

Estate & Legacy

For individuals and families, Naomi offers thoughtful estate planning and asset protection, including wills and trusts, entity formation, and powers of attorney. She also guides business owners through succession planning that safeguards everything they've built and ensures a smooth transition that protects their legacy.

What Drives Her

More Than a Dealmaker

For Naomi, this work has never been only about contracts and deals. It's about people: their families, their futures, and the dreams they're trusting her to protect. She leads with integrity, compassion, and loyalty, treating every client like family and every goal like her own. When you work with Naomi, you don't just get a sharp attorney. You get someone who genuinely cares about you, your story, and where you're headed.

Proven Outcomes

By the Numbers

Naomi's clients don't just get representation. They get results.

$0.0B+
in contracts & deals negotiated across energy, sports & commercial matters
0+
mergers, acquisitions & transactions closed
0+
years of experience

Prior results do not guarantee a similar outcome.

Track Record

Results

Negotiated and closed multi-year contracts across sports and businesses while increasing clients' valuation.
Structured NIL and endorsement deals that grew client brand value and opened new revenue streams.
Guided businesses through mergers, acquisitions, and complex commercial agreements that drove growth and minimized risk.
Built compliance and data-privacy programs that kept companies ahead of regulators.
Secured estate and succession plans that safeguarded family legacies and business continuity.

Prior results do not guarantee a similar outcome.

In Their Words

Client Testimonials

Naomi explained everything in a way I could understand and made me feel like my son was in safe hands. She protected him every step of the way.

Parent of an NIL Athlete

She closed a deal everyone else said was too complicated. Sharp, relentless, and always three steps ahead.

Business Founder

Naomi treats your goals like they're her own. I always knew exactly where things stood and never felt like just another client.

Professional Athlete
Credentials

Recognition & Credentials

Licensed Attorney

Admitted to practice law and counsel clients across contracts, transactions, and disputes.

NBA Agent

Certified to represent professional basketball players in contract negotiations.

NIL & Marketing Agent

Experienced in name, image, and likeness representation and brand strategy.

15+ Years of Experience

A track record spanning energy, sports, and commercial law.

Education

Juris Doctor and advanced legal training in transactional and corporate law.

Beyond the Contract

Consulting Services

Naomi also partners with businesses and founders as a strategic consultant, offering guidance that goes beyond any single deal to help clients make informed decisions with confidence and protect what they're building.

More Than One Person

The Network Behind The Closer

Naomi never works alone. Behind every engagement is a coordinated network of specialists and subject-matter experts, assembled around each client's goals so nothing falls through the cracks and every detail is handled by the right hands.

The Network

Client Experience

White-glove, hands-on service with dedicated communication and clear timelines. Clients are never left chasing answers. They always know where their deal stands and feel like the priority they are.

The Network

Marketing & Brand

On the sports side, full-service brand and marketing strategy: positioning athletes, sourcing and structuring deals, and growing NIL value through a network of agents, brand partners, and media.

The Network

A Team Around You

Legal, consulting, and marketing coordinated alongside trusted accountants, advisors, and PR professionals, all one connected team that scales with your goals on both the business and sports side.

For Parents & Young Athletes

For Families

When your child has a once-in-a-lifetime opportunity, you need more than a dealmaker, you need someone who will protect them. Naomi guides families through NIL, endorsements, and contracts with honesty, transparency, and a parent's-eye view of what truly matters: your child's future, their education, and their wellbeing.

A Note From Naomi

“To every parent and young athlete: I know how much is riding on these moments. I'll treat your child's future like it's my own, explain every decision in plain terms, and make sure you always feel protected, informed, and in control.”

Naomi Pruitt
For Families

Protecting Your Child

Every agreement is structured to safeguard your child's interests first: their reputation, their eligibility, and their long-term future, not just the next paycheck.

For Families

Protecting Eligibility

Naomi safeguards NCAA and collegiate eligibility at every step, structuring NIL and endorsement deals so a great opportunity never puts your child's scholarship or future at risk.

For Families

Education First

Beyond the deal, Naomi educates young athletes and their families on compliance, financial literacy, and the rules that protect them, so every decision is a confident, informed one.

For Families

Plain-English Guidance

No confusing legalese. Naomi explains every contract in clear, simple terms so you understand exactly what your child is signing, and why.

For Families

Parents Stay Involved

You are part of every decision. Naomi keeps families informed and in control, so there are never any surprises or hidden terms.

For Families

The Long Game

From financial literacy to brand reputation, Naomi helps young athletes build a foundation that protects them well beyond a single deal or season.

A Note From Naomi

“I treat every young client like they're my own. Parents trust me with their children's futures, and I never take that lightly. My job is to protect your child, educate your family, and make sure that the opportunities in front of them become a foundation they can build on for life.”

Naomi Pruitt
Giving Back

Philanthropy

Beyond her practice, Naomi is deeply committed to philanthropy and charitable giving. For Naomi, protecting what matters extends well beyond the boardroom and into the communities she serves.

Giving Back

Underserved Youth

Naomi devotes her time and resources to underserved youth and children in CPS custody, advocating for those who need a voice and working to open doors of opportunity for kids who deserve a champion in their corner.

Giving Back

Community Advocacy

From mentorship to outreach, Naomi stands up for her community, lending her voice, knowledge, and resources to causes that create real, lasting change for the people and families around her.

Naomi Pruitt portrait
Let's Talk

When the deal matters, bring it to The Closer.

Practice Contracts · Transactions · Sports & NIL
Email  Naomij@Naomijlegal.com
Schedule a Consultation
Schedule a Consultation

Start the Conversation

Tell Naomi a little about what you're looking for, and she'll be in touch to discuss how she can help.

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Naomi Pruitt | The Closer
Protect what matters. Anticipate what's ahead.